Marketing Specialist (Scholastic)

About the role

Jostens is hiring a Marketing Specialist in Santiago, working in a hybrid model after 3 months on site, Monday to Friday from 08:00 to 17:30. The role supports the leader of a marketing team, completes assigned initiatives and helps execute go-to-market activities that drive buy rate and growth, under the direction of a Marketing Manager.

Key responsibilities

• Manage and coordinate marketing plans to reach growth targets, and develop, implement and track digital initiatives such as email, paid media, social, SMS and ecommerce
• Create marketing materials such as sales and product collateral while following brand guidelines
• Support outbound and inbound marketing, including content creation, advertising and events
• Update the marketing performance dashboard, report on KPIs, and use Salesforce Reports to analyse campaign performance
• Help sales representatives improve account growth, unit sales and revenue by developing collateral and supporting local events

Required profile

• Advanced English
• BA/BS degree or equivalent education and experience
• 1-2 years of professional marketing experience
• Thorough understanding of marketing elements and market research methods
• Experience in collateral development, marketing communications and digital channels (web/ecommerce, print, email, paid search, paid advertising, SEO/SEM, social and SMS)
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment

Required skills

• Salesforce Reports
• Digital marketing and analytics
• Content writing and editing

What we offer

• Weekly payment
• Free two-way transportation
• Life insurance, medical insurance, pharmacy and optical centre benefits
• Internal cooperative and referral program
• Growth opportunities