Passenger Vehicle Sales Director

About the role

The Passenger Vehicle Sales Director will lead the sales function for passenger vehicles within the assigned market, shaping strategy and driving performance across the network. This senior position requires a strong automotive background and the ability to inspire teams to exceed volume, revenue, and profit targets.

Key responsibilities

• Develop and implement the overall sales strategy for passenger vehicles in the assigned market.
• Lead, motivate and manage the sales team to achieve volume, revenue, and profit objectives.
• Oversee the agent network, including selection, onboarding, performance management and compliance.
• Monitor market trends, customer preferences and competitor activities to identify risks and opportunities.
• Collaborate closely with Sales Agent Marketing, Network, and After‑Sales teams.
• Supervise and analyse sales reports, forecasts and key performance indicators, ensuring timely action plans are executed.

Required profile

• Bachelor’s degree in Business Administration or a related field.
• Minimum of 10 years of experience in the automotive industry, with at least 8 years in sales or marketing leadership roles.
• Proven leadership skills with the ability to drive high‑performing teams.
• Strong analytical capability to monitor market dynamics and develop strategic responses.

Required skills