Digital Planner

About the role

We are looking for a Digital Planner to develop data‑driven digital strategies that connect consumer insights, business objectives, and digital channels. The role ensures seamless collaboration across influencer, creative, and media teams while delivering measurable business impact.

Key responsibilities

• Develop multichannel digital strategies for influencer marketing campaigns grounded in consumer insights, market data, and business objectives.
• Define the optimal mix of platforms, formats, and content types to maximize campaign reach and effectiveness.
• Translate brand needs into actionable digital blueprints aligned with marketing and communication goals.
• Collaborate closely with influencer teams to ensure strategic cohesion.
• Bridge data, creative, and execution workflows to support seamless campaign planning.
• Leverage analytics and performance insights to inform strategic decision‑making.
• Monitor digital trends, platform evolutions, and competitive activity to refine strategies proactively.
• Identify optimization opportunities across ongoing campaigns based on consumer behavior and market signals.
• Support strategic development for new business and pitch processes.

Required profile

• 5–7 years of experience in digital planning, digital strategy, media planning, or related strategic roles.
• Strong understanding of social and digital ecosystems, platform behaviors, and content performance drivers.
• Proven ability to build integrated, data‑driven strategies across multiple channels.
• Experience collaborating with influencer marketing, creative, and media teams.
• Solid analytical skills with the ability to interpret data and turn insights into strategic actions.
• Strong communication, presentation, and storytelling abilities.
• Ability to work cross‑functionally and manage multiple stakeholders.
• Bachelor’s or Master’s degree in Marketing, Advertising, Communications, Strategy, or related fields.
• Fluency in English; additional languages are a plus.
• Experience in the beauty industry is a plus.

Required skills

What we offer

• Flexible schedule and hybrid work model.
• Opportunity to work up to 3 weeks a year from any SAMY office worldwide.
• Birthday day off and company holidays on December 24th and 31st.
• Global mobility opportunities, mentorship, and parenthood support.
• Transparent, performance‑driven compensation framework.