Director of Mobile Games User Acquisition

About the role

The Director of Mobile Games User Acquisition will lead the growth strategy for a successful mobile gaming portfolio, owning the systems that drive profitable user acquisition at scale. You will define channel strategies, optimise investment decisions and build sustainable acquisition engines across key global markets while collaborating closely with creative, product and data teams.

Key responsibilities

• Own the user acquisition strategy and performance‑marketing roadmap for the flagship mobile game and broader portfolio.
• Manage the UA budget and P&L, scaling acquisition volume while maintaining strong ROAS across Tier 1 and Tier 2 markets.
• Define and execute channel strategies across Meta Ads, Google UAC and additional acquisition platforms.
• Establish expansion plans to identify new growth opportunities and improve market penetration.
• Lead, mentor and develop a team of UA specialists, setting priorities, reviewing performance and fostering continuous improvement.
• Partner with creative teams to develop, test and optimise performance‑driven advertising assets.
• Build reporting frameworks that connect acquisition spend with player value, LTV, retention and profitability metrics.
• Collaborate with product and data teams to improve measurement infrastructure, attribution strategies and mobile measurement partner (MMP) setups.
• Provide strategic UA guidance to additional product teams and scale best practices across the portfolio.
• Monitor market trends, emerging tools and new acquisition opportunities to maintain a competitive growth strategy.

Required profile

• Senior mobile user acquisition leader with proven experience scaling games profitably through performance marketing.
• Strong analytical skills and deep platform expertise.
• Ability to lead teams while collaborating across business functions.
• 5+ years of experience in mobile user acquisition.

Required skills

• Meta Ads
• Google UAC
• Mobile Measurement Partner (MMP) setups