Growth Strategist

About the role

BRIGHTSCOUT is seeking a Growth Strategist to lead website and branding initiatives that translate strategic positioning into measurable digital performance. You will work closely with Brand Strategists, Messaging, Designers, and Developers to create high‑performing web architectures and activation campaigns that drive pipeline growth for B2B tech clients.

Key responsibilities

• Conduct comprehensive website and digital experience audits to uncover positioning, structural, and performance gaps.
• Transform brand strategy into clear site architecture, conversion pathways, and activation campaigns.
• Own SEO fundamentals (technical, on‑page, structural) and conduct keyword/intent research aligned to ideal customer profiles.
• Lead AEO strategy, structuring content for AI‑driven and answer‑based search environments.
• Analyze analytics data to identify friction points, develop CRO roadmaps, test hypotheses, and optimize post‑launch.
• Support pre‑sales with strategic digital points of view and performance‑driven recommendations.
• Present findings and recommendations to clients, lead workshops, and engage executive stakeholders.

Required profile

• 4+ years of experience in digital, growth, or integrated marketing strategy, preferably in an agency setting.
• Strong understanding of B2B technology or SaaS marketing ecosystems.
• Hands‑on experience managing pipeline reporting and revenue attribution in CRM systems.
• Proven ability to translate data into actionable growth strategies.

Required skills

• HubSpot
• Salesforce
• Attio
• Pipedrive
• Google Analytics
• Mixpanel
• Amplitude