Consumer Insights Manager - Americas (m/f/d)

About the role

Appinio is seeking a Consumer Insights Manager for the Americas region. In this position you will join the Research Consulting Team, advising B2B clients throughout the full market research lifecycle, from methodology selection to storytelling with data-driven insights.

Key responsibilities

• Partner with clients to design, adapt, and analyse market research projects across various use cases (e.g., usage & attitude, tracking, concept testing, MaxDiff, conjoint).
• Develop bespoke questionnaires and set up fieldwork on the Appinio platform.
• Interpret results, generate actionable recommendations, and produce in‑depth reports with strong visual storytelling.
• Present insights to clients, emphasizing clarity, actionability, and strategic relevance.
• Collaborate with Sales on project scoping and with Product to integrate AI capabilities throughout research steps.
• Contribute to the strategic development of the Research Consulting Team and Appinio’s product portfolio.

Required profile

• Minimum 3 years of end‑to‑end market research experience serving B2B clients.
• Strong knowledge of quantitative research methods, statistics, and sample design.
• Proven ability to create and present high‑quality reports that drive client decisions.
• Excellent communication skills and a passion for data‑driven storytelling.

Required skills

• PowerPoint
• Google Slides
• Quantitative methods
• Statistics
• Appinio platform (or similar research platforms)