Director of Marketing

About the role

This senior, commercially‑focused role is responsible for turning brand awareness into measurable revenue and scalable growth for a fast‑moving, high‑growth organization operating in Chile. The Director of Marketing will own the full marketing strategy across acquisition, conversion, retention, lifecycle, brand, content and community while acting as a player‑coach for the marketing team.

Key responsibilities

• Define and evolve the overall marketing strategy, setting priorities, budgets, KPIs and measurable outcomes aligned with company growth targets.
• Lead marketing analytics and reporting to provide visibility into channel performance, customer behavior, acquisition, conversion, retention and lifetime value.
• Own profitable customer acquisition and ticket sales across markets, managing paid media, SEO and other growth channels while optimizing CAC, ROAS, conversion and LTV.
• Oversee e‑commerce and digital conversion performance, including landing pages, offers, booking journeys, mobile experiences and checkout.
• Build repeatable playbooks for launching and scaling new locations, coordinating with Operations on marketing investment, inventory and seasonality.
• Develop and execute retention and loyalty programs through email, SMS, memberships, referrals and reactivation.
• Protect and evolve the brand, leading content, social, creator, influencer, PR, community and local activation strategies.
• Coach, mentor and develop the Marketing team while staying hands‑on with performance data, creative execution and optimization.

Required profile

• Senior‑level marketing leader with a data‑driven mindset and proven track record of driving revenue growth.
• Strong commercial acumen and ability to translate business objectives into marketing priorities.
• Experience managing multi‑channel acquisition, e‑commerce, lifecycle and brand initiatives in a high‑growth environment.
• Excellent communication and stakeholder management skills, capable of influencing senior leadership and cross‑functional teams.

Required skills

• SEO
• Paid media management
• Marketing analytics and reporting
• E‑commerce optimization
• Customer segmentation