Marketing Specialist – Digital & Content Focus

About the role

We are looking for a creative, results‑driven Marketing Specialist to join our growing team. You will design and execute digital marketing strategies that strengthen our brand, generate qualified leads, and support overall business growth.

Key responsibilities

• Develop and launch marketing campaigns across digital and social media platforms.
• Create engaging content for social media, websites, email newsletters, and promotional materials.
• Manage and optimize company social media accounts to boost brand awareness and engagement.
• Plan, execute, and track email marketing campaigns and newsletters.
• Monitor campaign performance, analyze data, and prepare regular marketing reports.
• Conduct market research to identify trends, competitors, and new growth opportunities.
• Collaborate with internal teams to align marketing strategies with business objectives.
• Assist in producing marketing collateral, presentations, and promotional content.
• Maintain website content and ensure consistent branding across all platforms.
• Generate and nurture leads through various digital initiatives.

Required profile

• Minimum 2 years of experience in marketing, digital marketing, or a related field.
• Strong understanding of social media marketing, content marketing, and lead generation.
• Excellent written and verbal English communication skills.
• Strong organizational and project‑management abilities.
• Ability to analyze campaign performance and recommend improvements.

Required skills

• Meta Business Suite
• LinkedIn Ads
• Google Ads
• SEO
• Email marketing platforms
• Digital advertising best practices
• Microsoft Office
• Google Workspace
• Marketing analytics tools
• Canva
• Adobe Creative Suite
• HubSpot
• Salesforce
• Zoho CRM
• Google Analytics
• Marketing automation platforms

What we offer

• Remote, full‑time position aligned with U.S. business hours.
• Long‑term opportunity with a growing organization.
• Collaborative and professional work environment.
• Chance to contribute to brand growth and business development through innovative marketing strategies.