Media Buyer & Creative Strategist

About the role

We are seeking a Media Buyer & Creative Strategist who understands that successful advertising blends data, creative insight, and audience knowledge. In this role you will own the end‑to‑end process of paid campaigns while shaping the creative direction that drives sales.

Key responsibilities

• Manage and optimize paid campaigns on Meta, TikTok and other platforms, handling setup, targeting, budgeting, bidding and pacing.
• Monitor performance metrics such as ROAS, CPA, CTR, CPM and CVR, scaling winning ads and fixing under‑performing ones.
• Develop creative strategies by identifying high‑performing hooks, messaging, offers and formats.
• Collaborate with graphic designers, video editors and UGC creators to produce fresh ad concepts.
• Design and execute structured creative testing (A/B tests) across hooks, headlines, thumbnails, CTAs and audiences.
• Analyze campaign data, generate regular performance reports and turn insights into actionable recommendations.

Required profile

• Data‑driven and curious mindset with a passion for understanding why ads succeed.
• Strong analytical abilities to interpret performance metrics and audience behavior.
• Creative thinker who can translate insights into compelling ad concepts.
• Collaborative team player comfortable working with designers and content creators.

Required skills

• Meta Ads Manager
• TikTok Ads platform
• A/B testing