Senior Paid Social Media Buyer

About the role

A performance-driven digital marketing team supporting growth-stage brands across multiple industries is looking for an experienced Senior Paid Social Media Buyer. The role combines hands-on campaign management, creative testing, full-funnel strategy and performance analysis, and is fully remote, Monday to Friday, 9:30 AM to 5:30 PM Eastern Time.

Key responsibilities

• Plan, launch, manage and optimise paid social campaigns across Meta, TikTok, Pinterest and Reddit, with Meta as the primary platform
• Manage budgets, audiences, funnel segmentation, media plans and testing strategies aligned with lead generation, sales and signup goals
• Develop creative testing frameworks and write briefs for static, video, UGC and motion content across TOF, MOF and BOF stages
• Set up and validate conversion tracking (pixels, CAPI, platform events) and use attribution tools to evaluate performance
• Analyse advertising and CRM data to find creative wins, funnel gaps, lead quality trends and scaling opportunities
• Prepare performance reports and share insights, KPI results and recommendations with internal and external stakeholders
• Collaborate with creative, CRO, SEO and strategy teams, and support Google Ads setup, tracking, QA and optimisation when needed

Required profile

• 4-7 years of hands-on paid social campaign management experience
• Deep experience with Meta Ads Manager, including campaign builds, testing, budget pacing and audience management
• Experience with at least one other platform: TikTok, Pinterest or Reddit
• Ability to brief, test, optimise and scale creative content
• Strong understanding of full-funnel planning (TOF, MOF, BOF)
• Proficiency with performance metrics such as CPA, ROAS and MER
• Experience with CRM platforms such as HubSpot, Zoho or GoHighLevel
• Previous agency experience managing multiple accounts is preferred

Required skills

• Meta Ads Manager
• Google Ads (Search, Performance Max, Demand Gen, Shopping) is a strong plus
• GA4, Google Tag Manager, Shopify or similar eCommerce platforms are a plus
• Third-party attribution platforms such as Triple Whale, Northbeam or Wicked Reports are a plus
• Spreadsheets and reporting tools such as Google Sheets and Looker Studio
• Interest in AI tools for media planning and buying is a plus

What we offer

• Fully remote work environment
• Stable, long-term collaboration with clear scope and structured workflows
• Training and onboarding support
• Exposure to international teams and modern tools
• Supportive culture and opportunity for skill development and career growth