Creative Strategist

About the role

Power Digital is seeking a Creative Strategist to lead ideation on strategic accounts. The role focuses on developing high‑performing paid social campaigns that drive growth, brand awareness, and measurable results for our clients.

Key responsibilities

• Conceptualize and pitch innovative paid social creative ideas aligned with client brand and performance goals.
• Analyze historical data, ecommerce trends, and consumer behavior to inform campaign strategy.
• Execute rapid testing cycles to improve CPA, CTR, ROAS, and overall campaign effectiveness.
• Write scripts, oversee production, and ensure timely delivery of ad assets.
• Collaborate with cross‑functional teams including media buyers, analysts, and designers.

Required profile

• Self‑starter with a passion for growth marketing and data‑driven creativity.
• Strong understanding of paid social best practices and performance metrics.
• Ability to act quickly on successful tactics and pivot when results fall short.

Required skills

• Paid social advertising expertise.
• Data analysis and performance optimization.
• Creative scriptwriting and concept development.

What we offer

• Opportunity to work with leading brands in a tech‑enabled growth firm.
• Collaborative, people‑first culture that values diversity and autonomy.
• Access to proprietary technology (nova) for data‑driven decision making.