Head of Marketing - Performance Marketing & Demand Generation

About the role

Huzzle connects high-performing professionals with global companies across the UK, US, Canada, Europe and Australia, matching sales talent to full-time remote roles within client teams. It is seeking a Head of Marketing with deep performance marketing and GTM engineering experience to build and scale the company's marketing engine. This is not a traditional marketing role: the ideal candidate is a marketing engineer and performance marketer combining analytical depth, automation expertise and AI-powered marketing workflows. You will own demand generation strategy, marketing analytics, paid acquisition and marketing automation, building campaigns that generate high-quality pipeline for the company and its clients.

Key responsibilities

• Own and scale the company's performance marketing and demand generation strategy
• Design and launch data-driven campaigns across digital channels, including paid media, outbound-assisted marketing and inbound demand capture
• Build automation-driven marketing workflows using modern GTM tools and AI-powered platforms
• Develop campaign attribution models and analytics dashboards to measure pipeline impact
• Partner with leadership and GTM teams to align marketing programs with revenue and pipeline goals
• Build systems that generate high-intent MQLs from real-time buying signals
• Manage and optimise marketing budgets and CAC efficiency
• Experiment with emerging AI tools and automation platforms, including Clay-powered data workflows and campaign intelligence
• Develop content and campaigns that drive pipeline contribution, not just traffic or impressions

Required profile

• 5+ years in performance marketing, demand generation or growth marketing
• Proven experience managing digital ad budgets and performance marketing campaigns
• Strong analytical ability focused on pipeline attribution and revenue impact
• Hands-on experience building automated marketing workflows and GTM systems
• Familiarity with modern marketing and outbound tech stacks (Clay, Smartlead, HeyReach)
• Strong understanding of SaaS go-to-market strategy
• Able to operate in a high-speed startup environment and work US hours (preferably PT)

Required skills

• Experience with AI-driven marketing workflows and Claude Code
• Hands-on experience with Clay (required)
• Modern marketing and outbound tech stacks such as Clay, Smartlead and HeyReach

What we offer

• Fully remote work with international teams
• Career growth joining companies in SaaS, MarTech and B2B services
• Peer community connecting with high-performing sales professionals
• Ongoing support from Huzzle before and after placement