Hospital Pharmaceutical Marketing Specialist

About the role

Baxter is looking for a Marketing Specialist for its hospital pharmaceutical business in Santiago. The role supports all marketing activities, from product management and new product launches to congresses and educational events with healthcare professionals (HCPs), and builds the segmentation, targeting and tactical plan of the business.

Key responsibilities

• Develop the commercial plan: segmentation, targeting, product positioning and tactical plan in partnership with the business unit manager
• Propose marketing and commercial initiatives to help achieve financial targets
• Work on the rolling forecast to improve accuracy (supply forecast versus actual sales)
• Lead pre-launch and launch execution of new products and GEOX at country level: forecasts, change controls, marketing materials, sales training
• Implement market research for new and existing products and carry out competitive understanding and price analysis of the portfolio
• Review monthly and weekly sales trends to share growth opportunities with the sales team
• Define the congress strategy and educational programs (hands-on labs, scientific events)
• Develop marketing materials aligned with the commercial strategy and keep track of the marketing budget
• Support the sales team with promotional material, events, equipment and samples, and develop promotional campaigns
• Act as the link with agencies (briefings, material adjustments) and manage promotional material approvals, inventory and the promotional cycle guide
• Manage grants, Coupa, change control and JDE processes, and build monthly HCP benchmark highlights
• Support the quarterly dashboard with commercial intelligence on gained and lost customers, barriers, opportunities, competitive intelligence and risks

Required profile

• Bachelor's degree or equivalent experience
• 5 years of marketing experience within hospital pharmaceutical products
• Experience in product management, new product launches and congresses and educational events
• Ability to plan and run segmentation, targeting and tactical plans
• Advanced English is a plus