Paid Social Specialist

About the role

Finch is a fully remote performance marketing agency looking for a Paid Social Specialist to own day‑to‑day campaign execution across a portfolio of paid social accounts. You will ensure campaigns are built correctly, continuously tested, and meet KPI targets while catching issues before they become problems.

Key responsibilities

• Build and maintain scalable paid‑social structures for prospecting, retargeting, and lifecycle flows.
• Translate creative inputs into testable variants, identify winners and losers, and drive iterative performance improvements.
• Validate pixel, CAPI, and event setups; monitor attribution mismatches and maintain campaign hygiene.
• Own daily pacing and performance health, flag risks, and optimize toward KPIs.
• Collaborate with the Social Lead Specialist and creative/strategy teams to align execution with broader paid‑social goals.

Required profile

• 4+ years of hands‑on paid‑social experience, with mandatory Meta Ads expertise.
• Proven track record managing multiple client accounts in high‑spend environments.
• Strong command of campaign structure best practices across prospecting, retargeting, and lifecycle.
• Proficiency with pixel/CAPI implementation and event validation.
• Solid understanding of attribution models, signal quality, and full‑funnel logic.
• Experience running structured creative and audience testing frameworks.

Required skills

• Meta Ads platform
• TikTok Ads (optional)
• LinkedIn Ads (optional)
• Pixel and CAPI implementation
• Event validation
• Campaign structuring (prospecting, retargeting, lifecycle)
• Attribution modeling
• Creative and audience testing
• Performance KPI analysis (CPA, ROAS, CPM, CTR)

What we offer

• Fully distributed, global team with flexible remote work.
• Immediate impact on client performance outcomes.
• Culture of curiosity, transparency, and ownership.
• Collaboration with specialists in Paid Search, DSP, Creative, Analytics, and Client Success.
• Continuous learning and experimentation environment.