Amazon SEO & PDP Optimization Lead

About the role

We are looking for an Amazon SEO & PDP Optimization Lead to improve organic discoverability and conversion performance for a portfolio of Amazon brands. The role is client‑facing, combining backend SEO strategy, keyword optimization, catalog analysis and product detail page enhancements.

Key responsibilities

• Analyze Search Query Performance, Brand Analytics and Business Reports to uncover ranking, click‑share and conversion opportunities.
• Conduct keyword indexing audits, backend keyword optimization and search term analysis.
• Monitor emerging long‑tail and conversational search trends on Amazon’s AI‑driven discovery surfaces.
• Optimize product detail pages, including titles, bullet points, backend attributes, images and A+ Content.
• Perform conversion gap analysis using Voice of the Customer, reviews, return reasons and competitor comparisons.
• Develop ASIN‑level action plans tied to root‑cause diagnoses and measurable performance improvements.
• Collaborate with creative and account teams on image optimization, content updates and listing enhancements.
• Track organic ranking performance, maintain reporting dashboards and document optimization processes.
• Communicate findings, recommendations and insights clearly to internal teams and clients.

Required profile

• 3+ years of hands‑on experience managing Amazon SEO, PDP or catalog optimization for brands.
• Strong knowledge of Amazon Seller Central, Brand Analytics, Search Query Performance and Business Reports.
• Proven ability to improve organic ranking, click‑through rate and conversion performance.
• Experience working in an agency environment or managing multiple client accounts.

Required skills

• Amazon Seller Central
• Brand Analytics
• Helium 10, DataDive, Cerebro (or equivalent Amazon tools)
• Backend keyword optimization and indexing audits
• Flat‑file catalog management
• Advanced Excel / Google Sheets for data analysis